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എന്നെ മുന്നിലെ കസേരയില്‍ പിടിച്ചിരുത്തി, കുശലാന്വേക്ഷണങ്ങള്‍ നടത്തി…ബയോ ഡാറ്റ കയ്യിലുണ്ടോ എന്ന് ചോദിച്ചു…പതിവ് പോലെ മറന്നു പോയിരുന്നു…ഒന്നും പറയാന്‍ കഴിയാത്തത് കൊണ്ട്, ഞാന്‍ കരഞ്ഞു…കണ്ണുനീര്‍ എന്റെ കവിളിലൂടെ ഒഴുകി നിലത്തു പരന്നു !!! അയാള്‍ക്ക് പാവം തോന്നിക്കാണും …വിഷമിക്കേണ്ട..വേഗം വീട്ടില്‍ പോയി എടുത്തു വരാന്‍ പറഞ്ഞു…ഞാനാരാ ബുദ്ധിമാന്‍, വീട്ടിലൊന്നും പോയില്ല, അടുത്ത ബ്രൌസിംഗ് സെന്ററില്‍ പോയി ഒരു പ്രിന്റൌട്ട് എടുത്തു കൊടുത്തു…പുള്ളി ഹാപ്പി, ഞാന്‍ ഹാപ്പി…അത് കണ്ടതും വേറെ ഒന്നും ചോദിക്കാതെ എപ്പോഴാ താന്‍ ജോയിന്‍ ചെയ്യുന്നത്..തൃശൂര് വര്‍ക്ക് ചെയ്യാന്‍ ബുദ്ധിമുട്ടുണ്ടോ എന്ന് ചോദിച്ച് കടിച്ചു വെച്ച ആപ്പിളിന്റെ പടമുള്ള ഓഫര്‍ ലെറ്റര്‍ എനിക്ക് തന്നു…പോരാന്‍ നേരത്ത് പുറത്ത് തട്ടി ഒരു ആശ്വാസവാക്കും..ഫ്രണ്ട്സ് ആരെങ്കിലും ഉണ്ടെങ്കില്‍ റെഫര്‍ ചെയ്തോ ..നമ്മള്‍ എടുക്കാം…

ഹൌ എന്താ ഒരു ഞരിപ്പന്‍ സ്വപ്നം ….

ഇനി മേലാല്‍ മാക്‌ബുക്ക് ഓണ്‍ ചെയ്ത് തലക്കരികെ വെച്ച് ഉറങ്ങില്ല !!! സത്യം !!!

(ഒരു മാന്യന്റെ ഫേസ്ബുക്ക് സ്റ്റാറ്റസ് അടിച്ചുമാറ്റിയത്) Sijith Nair

How Pinterest will help with SEO?

Pinterest can help any online marketer with SEO in the following ways:

1) Infographics

Infographics are highly popular and widely used these days. Prepare an infographic related to a chosen niche and upload it on Pinterest. Eye-catching and informative graphics start to trend within no time and this will help to bring traffic on the site.

2) Follow Others

Become friends with other Pinterest users who share your field of expertise. Like their pins, share them and they are more than likely to return the favor. Keep on following other Pinterest users to increase traffic base.

3) ‘Pin’ Images

Rather than uploading images on Pinterest from a desktop or laptop, publish those images first on your website or blog and then ‘pin’ it on Pinterest display boards. This is necessary to create back links and to drive traffic because when an image is pinned from a website or blog, a link back to the image originating site is automatically given.

4) Pinterest Button

Make it easy for others to ‘pin’ images on their Pinterest accounts by including a Pinterest ‘follow’ button on the site. Log in to your account, go to the Pinterest Goodies page and grab the HTML code, and place it on your blog or website.

5) Account Keywords

While you are setting up the Pinterest account, don’t forget to mention a keyword or two in the “About” description page. Inclusion of keyword/s will help the search engine to show up your Pinterest account for that keyword. If you want, include the location as well. Remember don’t to spam the space with keywords only.

6) Interconnect

It is recommended to interconnect the Pinterest account with Twitter and Facebook. It will lend the ‘pins’ more visibility and benefit you in terms of high traffic. In the Pinterest account description, don’t forget to add the blog or website homepage URL.

7) Pin Board Naming

Use keywords to name the pin boards. For instance, if you are selling various SEO services, you can name the boards like ‘Blog SEO’, ‘Corporate SEO Services’, ‘Bring Traffic’ and other similar names. This will be helpful to increase the search engine ranking of your business.

Endnote

Pinterest is a social sharing site that borders more on personal sharing than brand sharing. It means that Pinterest has to be used more in terms of individual sharing than brand building. Moreover, try not to be self-referential always, that is, always talking about yourself. It won’t help to increase traffic or SEO.

Share other’s ‘pins’ and ‘pin’ relevant content on Pinterest. Further, remain active there to get maximum benefit.

Credits To Blogging Tips

The news of these death benefits — which was first reported by Forbes — also comes with “no tenure requirement,” which means each employee in its 34,000 workforce qualifies. It was put into place earlier this year.

Mashable confirmed with a Google spokesperson that the benefits don’t just stop at salary. The surviving spouse or partner of a deceased employee will also acquire vested stock benefits, and children will receive $1,000 a month until the age of 19. The timeline can be extended if the child is in school full time.

Google said it is taking this approach because it is the right thing to do, ensuring that each employee’s family is taken care of if an unforeseeable event were to occur — even if there is no direct benefit to the business.

Although it might attract more candidates to apply for a position, Google said that is not the reason why it implemented the benefits — more potential hires would just be a side effect.

Source: Mashable

Chances are your blog has more loyal followers than your YouTube account, if visited more frequently by the search spiders and is always in need of fresh content! By turning your videos into video blog posts you giving more life to your video marketing AND helping your SEO at the same time!

1. Write A Unique Title and Video Summary

Hopefully you properly optimized your video title and video description before you uploaded it to a video sharing site. A blog post gives you another opportunity to target related keywords and provide a quick overview of what the video is about. You never want your visitors to feel like they aren’t getting the information that was promised to them. A brief (and unique) summary of the video in your blog post will lets visitors know what they can expect to learn from your video.

2. Embed Video

Don’t just put a link to the video in your video blog post; actually embed the whole video so readers can watch it right on your blog. Why would you want to send a visitor AWAY from your blog and towards a video sharing site? Once that visitor has left your blog there is no guarantee that they will come back. There are a lot of distractions online, especially on a video sharing site. How many times have you started out looking for one piece of information online and ending up watching 10 videos featuring cats? The whole goal of SEO is to attract visitors to your site, don’t send them back out again!

3. Promote It Like A Regular Blog Post

Having great content (whether in text or video form) doesn’t do you any good if you can’t get eyeballs on it. Once your video blog post goes live promote it like you would any other piece of content. Submit it to social bookmarking sites, share it on Facebook and Tweet the link or post it to relevant LinkedIn Groups. You can also use it in a company e-newsletter, link to it in presentations, submit it to content sharing sites and so forth. Content promotion is just as important as content creation for SEO!

4. Create Video Blog Post Archive

By creating a video blog post archive on your website you are doing a few things for your SEO. First off, you are making it easier for visitors to find related videos and stay engaged with your blog. Secondly, by keeping the videos on your website (as opposed to just on a video sharing site) you are creating more content for the search engines to read and index. Keep in mind that search spiders can’t see videos like a human visitor, which means the descriptions are incredibly important. You could even provide a full transcript of each video to help maximize exposure.

Keep in mind that videos don’t have to go viral to be successful! It doesn’t matter if the whole world sees your video, only that your target audience sees it. Short, informative videos are going to provide a lot of value for your site and your brand. Don’t be afraid of video marketing; it’s only as difficult as you want it to be.

Top 20 Web Hosting Countries

After checking the IP addresses of the top 1 million websites as ranked by Alexa, we put them in order of how many websites are hosted in each country. You can read a bit more about our methodology at the end of the article.

In total, we identified 191 countries as hosting one or more sites in the top 1 million, with the following 20 in the top:

As you can see, the US is in a clear lead with 431,214 sites, followed by Germany with 82,152, China with 49,730, UK with 37,829, and France with 35,777. In 20th place we find South Korea with 5,659 websites hosted out of the top 1 million.

This is certainly a long tail if there ever was one

Europe Vs US

With the US in such a commanding lead, it would, of course, be interesting to see how it compares to other parts of the world. One of the obvious comparisons would be with Europe. Here’s what that comparison looks like:

Even compared to the countries in Europe combined, the US is still considerably larger, with 431,214 sites compared to the 313,252 in Europe.

You may have noted that Europe and the US together claim around 75% of the top 1 million sites.

About the data: The data was collected June 6-8, 2012, with a Pingdom-developed script that successfully scanned 945,472 out of Alexa’s top 1 million sites. The remaining sites failed for various reasons. We should point out that web hosting is a constantly moving target, so where a particular site is hosted may have changed by the time you read this.

Image (top) via Shutterstock.
Source: http://royal.pingdom.com/

Hello friends, we at Binfo Technologies offers an advanced training course in Search Engine Optimization. Search Engine Optimization, also known as SEO is one of the most practiced Internet Marketing techniques.

Our fifty hour SEO training sessions are aimed at providing you theoretical as well as practical knowledge in handling various SEO projects for websites, blogs and communities of different niche.

Since SEO is a cost effective solution for Online Marketing most of the croporate companies recruiting SEO professionals as a part of their marketing or promotional activities. Unlike other industries SEO professionals get good compensation in entry level itself.

With so many quick and easy social media tools at our fingertips, many companies are wondering if they need to bother with blogging. Community managers are now focusing on Facebook and tweeting on Twitter, looking down on blogs as relics of our digital past.

However, this is a mistake.

Trendy online services are increasingly keeping us away from in-depth conversations and compelling content, and a business blog is the perfect resource to give your company an official and authoritative voice on the web. Moreover, with a blog as an important part of your overall site, you will give your customers or clients reason to discover more about what you offer.

Today marks the start of Canada’s Small Business Week. If your company doesn’t have a blog, here are five easy steps to get one up and running.

[heading_text]1. Choose the right blogging platform[/heading_text]

There are plenty of different web-based software choices for the blogging professional, many of which are free or cost just a few dollars a month. While services such as Blogger have been around for years, two of today’s most popular platforms are WordPress.com and Squarespace.com. Both provide hosting, a number of attractive templates (if you don’t have a designer on hand), and easy integration with other social media services. Choosing a flexible blogging platform versus building your own will allow you to focus on what is important to your online community: content.

[heading_text]2. Focus on compelling content[/heading_text]

Many businesses neglect their blogs, leaving dated content online or ignoring comments. Aside from committing to a regular blogging schedule, which should be a minimum of one new post a week, the most critical component of a successful blog is compelling content. This doesn’t mean that you have write half a dozen paragraphs every time you post, but try to think of writing an entry that your community will want to read — and share. This means that you should shy away from posting boring press releases. Instead, post quick lists and tips, include photos and embed videos. For example, if you run a self storage business write about organizational tips. If you own salon consider doing a regular Q&A for customers or post updates on the latest hair trends.

[heading_text]3. Drive traffic using social networks[/heading_text]

Once you’ve chosen a platform and you’ve committed to writing, focus on how to share your posts in as many places as possible. If you’re on Twitter and Facebook, make sure you regularly promote your blog posts. Use a social media dashboard, such as Hootsuite (which is free), to send out your links to multiple online destinations at once and to track your traffic. Take a look at your link stats on a regular basis to find out what type of content your community likes, and tailor your articles based on these results.

[heading_text]4. Write catchy headlines[/heading_text]

With more than 160 million people frequenting Twitter on a regular basis, a big part of your blog traffic strategy needs to involve writing headlines that work. Twitter is not the only place where a catchy head will grab your readers’ attention, your Facebook fans will also appreciate creative copy. Many professional bloggers have posted headline writing tips, which will help you wrap your head around why how-to, list, and question headlines really work . If you are relying on Twitter for traffic, remember that fewer words in your headline will make it easier to secure retweets from your followers (so your blog link spreads to their networks).

[heading_text]5. Love your audience[/heading_text]

Although it’s difficult to be friendly with someone who writes a negative comment on your blog, many times you can turn this individual into a brand ambassador if you simply listen and respond to his or her feedback. If the conversation starts to spin out of control on your site, it’s a good idea to ask the person to follow up with you via e-mail so you can address the issues in a more effective manner. Many companies are afraid of comments, but today’s blogging platforms make it easy to skim and moderate comments so you can keep obscenities or personal attacks off your site. Also, if you don’t have anyone commenting on your blog, don’t hesitate by jumping in there to add the first comment or encourage others within your company to help get the conversation started.

If you’re looking for a few examples of good business blogs, there are plenty. For starters, web shop 37signals has a very successful blog that focuses on how customers use their products, among other topics. Zillow , a popular real estate destination in the US, posts about real estate, mortgages, and celebrity homes. While Twitter might fade in the months to come or Facebook could flounder, a good business blog on a site you own is an investment in your company’s future, online and offline.

This is an important question, because a large number of companies have jumped into social media without any clear business strategy. Before the financial meltdown of the last few weeks, some companies had the resources to experiment with social media without worrying about financial accountability. But now, most businesses must demonstrate an ROI on any new effort.

In fact, the lack of good metrics is cited as the biggest barrier to marketers’ adoption of social media. Particularly in this shaky financial climate, measuring impact is one of the definitive measures of a marketing strategy’s value. If you want to skip the blind experimentation, particularly in view of our current global financial crisis, we’ve assembled a list of 5 tips to help you start leveraging social media with minimal investment and with strong systems in place to measure success.

Step #1: Identify Your Target Market and Listen to Them

The first step to measuring success in social media marketing is proper scope. There are new social networks popping up each week. It’s a waste of resources to join every new social network only to find you have no time to manage them. Find out where your most active customers & influencers spend time online – then listen and take notes.

Step #2: Get Involved in Conversations

The second step towards success is consistently utilizing social media to engage prospective customers. When you start listening to conversations, you might hear some things about your company that aren’t very complimentary. That’s ok. Your job now is to engage these customers and find a way to help. Be willing to acknowledge mistakes when they happen. Customers are surprisingly forgiving if a company engages in an honest and egoless manner.

If you’re one of the lucky companies who only has enthusiastic and happy customers, recognize their desire to interact with you and be generous with your time. Be open to engaging with them on their turf. They’ll reward your brand with greater enthusiasm – which is a message that spreads through social networks like wildfire, and solidifies your brand.

For instance, on Twitter both Starbucks and Whole Foods share customer comments, local specials, and ask customers what their favorite items are. It’s casual and open, yet subtly appeals to the attractiveness of the brand. Check out some of the brands on Twitter, and implement some of their conversation techniques.

Step #3: Give! Give! Give!

How involved is your team in communicating with prospective customers, influencers and current customers on social networking sites? How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr, comment on other blogs, Podcast, upload videos, etc? The more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If your site is designed well to convert visitors into leads, these activities will help you increase sales.

Step #4: Master the Tools of the Trade

“Social media strategy should tie to business and communication strategy, rather than being based on the available tools. But it is not possible to develop a social media strategy without at least having an understanding of the various tools that are available, their functionality and purposes, and the kinds of audiences and conversations for which they might be best suited.” – Joel Postman, Principal Socialized PR

It’s critical to tie your business strategy to your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it’s hard to know how to do that. It’s important to establish a blog as your home base. Then, learn the capabilities of each site to help you interact. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a “how-to”. Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network.

It’s important to learn how to use these sites in order to get business value out of your social media activity. Talk to an expert to determine where to spend your time to get the best return.

Step #5: Use Website Analytics Software to Measure Leads and Sales.

Many experts agree that social media will affect the next generation of search engine optimization techniques as search engines start to use the signals we collectively leave as we network and share media online. Even today, social media activity affects the success of many other inbound marketing techniques:

- Search engine ranking

- Social bookmarking activity

- Social networking connections

- Video/podcast views/listens

- Inbound links

- RSS subscriptions

- Comments on your blog

- Mentions of your brand

- Number of times people search for your brand

- Visitors (first-time and repeat)

- Leads & Customers!

The end goals is lead generation and sales. But, there are plenty of leading indicators as you ramp up your efforts.

Use tracking codes, a solid analytics package and closed loop marketing in order to track the visits, leads and sales that occurr as a result of your social media activities.